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GFY Gear directional storefront concept← Back to Mark’s assessment
GFY fight gear in action

Est. 2008 · fight-world gear

Built for
hard rounds.

Fight gear for the people who show up, put in work, and expect their equipment to keep up.

Shop training gear → Outfit a gym ↓
Built on real history95product URLs already in the current catalog
Scroll to see what a modern front door could do ↓
2008founding story already on the current site
2.1Kpublic Facebook followers on audit date
BOXING · MMA · MUAY THAI · BJJclear category language already used by GFY

Shop by what you do

No more making people hunt.

A real front door gives a fighter a path in one tap, and gives a gym a separate path before they have to ask.

01Boxing
glovesShop the category → 02MMA
gearShop the category → 03Pads &
protectionShop the category → 04Training
essentialsShop the category →
A selection of GFY branded fight gear

The quality conversation

Good gear does not need to yell.

It needs to make the decision easier. A better product page leads with the training use case, follows with materials and fit, then earns trust with real photos, reviews, delivery guidance, and a clean buying path.

  • 01Use-case-first product copy
  • 02Materials, fit and training guidance
  • 03Real gym / athlete proof, rights cleared
See the sample catalog →
GFY branded pads and fight equipment

A brand with receipts

The fight-world history is an asset.

The current story is scattered across old social, product pages, and personal relationships. Put the archive to work: give it a clean, current home and make every visitor understand why the brand has credibility.

See the evidence in the assessment →

Designed for the thumb

The desktop cannot be shrunk.

A mobile storefront needs direct category access, thumb-sized buying actions, product confidence, and a checkout that never feels like homework.

≈80%of retail website visits worldwide came from smartphones in 2025; smartphones also generated the majority of online orders.

Reference point, not GFY analytics: Statista, 2025 ↗

GFY☰Bag 0
GFY gear mobile hero
BUILT FOR HARD ROUNDSGEAR THAT
SHOWS UP.SHOP GEAR →
BOXINGMMAMUAY THAI
Fast category pathNo lost cart
Fight night moment supplied for GFY concept

For the room you run

Get gym pricing without the runaround.

Bulk gear, team orders, customization, and a direct supplier relationship deserve a dedicated commercial path, not a generic contact form.

Get gym pricing →

This is the point

Keep the history.
Change the experience.

Explore the catalog concept → Or return to the assessment →