:root {
  --ink: #121212;
  --ink-soft: #232323;
  --paper: #f5f1ea;
  --paper-deep: #e9e2d7;
  --red: #d7193f;
  --red-dark: #aa0b2c;
  --lime: #b7e63a;
  --muted: #76716a;
  --line: rgba(18, 18, 18, 0.16);
  --white-line: rgba(255, 255, 255, 0.2);
  --display: Arial Black, Impact, Haettenschweiler, sans-serif;
  --body: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font-family: var(--body); font-size: 16px; line-height: 1.55; }
a { color: inherit; text-underline-offset: 3px; }
a:hover { color: var(--red); }
button { font: inherit; }
code { color: var(--red-dark); font-size: 0.88em; }
.skip-link { position: absolute; left: -999px; top: 12px; z-index: 100; padding: 10px 14px; color: white; background: var(--red); }
.skip-link:focus { left: 12px; }
.reading-line { position: fixed; z-index: 50; inset: 0 0 auto; height: 4px; background: rgba(18, 18, 18, 0.08); }
.reading-line span { display: block; height: 100%; width: 0; background: var(--red); transition: width .1s linear; }

.site-header { position: sticky; top: 0; z-index: 40; min-height: 72px; display: flex; align-items: center; gap: 28px; padding: 12px 4.5vw; background: rgba(245, 241, 234, .95); border-bottom: 1px solid var(--line); backdrop-filter: blur(12px); }
.report-mark { display: inline-flex; align-items: center; gap: 9px; min-width: 205px; text-decoration: none; color: var(--ink); }
.mark-box { display: grid; place-items: center; width: 42px; height: 42px; color: white; background: var(--ink); font-family: var(--display); font-size: 15px; letter-spacing: -1px; }
.mark-copy { font-size: 10px; font-weight: 800; line-height: 1.05; letter-spacing: .13em; text-transform: uppercase; }
.main-nav { display: flex; gap: 20px; align-items: center; margin-left: auto; }
.main-nav a { text-decoration: none; font-size: 12px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.print-button, .menu-toggle { border: 0; color: var(--ink); background: transparent; cursor: pointer; font-size: 12px; font-weight: 800; letter-spacing: .06em; text-transform: uppercase; }
.print-button { padding: 10px 0 10px 16px; border-left: 1px solid var(--line); }
.menu-toggle { display: none; }

.hero { position: relative; min-height: 740px; display: grid; grid-template-columns: minmax(0, 1.4fr) minmax(280px, .6fr); gap: clamp(28px, 5vw, 88px); padding: 74px 8vw 66px 12vw; overflow: hidden; color: var(--paper); background: var(--ink); }
.hero::before { content: "GFY"; position: absolute; z-index: 0; right: -50px; bottom: -135px; color: rgba(255,255,255,.035); font-family: var(--display); font-size: clamp(270px, 36vw, 670px); line-height: 1; letter-spacing: -.13em; pointer-events: none; }
.hero::after { content: ""; position: absolute; inset: 0; background-image: linear-gradient(90deg, rgba(255,255,255,.06) 1px, transparent 1px), linear-gradient(180deg, rgba(255,255,255,.04) 1px, transparent 1px); background-size: 58px 58px; mask-image: linear-gradient(to right, black, transparent 68%); opacity: .32; pointer-events: none; }
.hero-content, .hero-meta, .hero-decision { position: relative; z-index: 1; }
.hero-meta { grid-column: 1 / -1; display: flex; justify-content: space-between; gap: 16px; color: rgba(255,255,255,.65); font-size: 11px; font-weight: 750; letter-spacing: .09em; text-transform: uppercase; }
.eyebrow { display: inline-block; font-size: 10px; font-weight: 850; letter-spacing: .14em; text-transform: uppercase; }
.eyebrow.light { color: rgba(255,255,255,.7); }
.hero-kicker { margin: 62px 0 15px; color: var(--lime); font-size: 12px; font-weight: 850; letter-spacing: .14em; text-transform: uppercase; }
h1, h2, h3, p { margin-top: 0; }
h1 { max-width: 900px; margin-bottom: 26px; font-family: var(--display); font-size: clamp(3.2rem, 7.1vw, 7.6rem); line-height: .93; letter-spacing: -.075em; text-transform: uppercase; }
h1 em { color: var(--red); font-style: normal; }
.hero-summary { max-width: 710px; margin-bottom: 34px; color: rgba(255,255,255,.72); font-size: clamp(1rem, 1.6vw, 1.25rem); }
.hero-actions { display: flex; align-items: center; gap: 24px; }
.button { display: inline-flex; align-items: center; justify-content: center; min-height: 48px; padding: 12px 18px; text-decoration: none; font-size: 12px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; transition: transform .2s ease, background .2s ease; }
.button:hover { color: white; transform: translateY(-2px); }
.button-red { color: white; background: var(--red); }
.button-red:hover { background: var(--red-dark); }
.button-light { color: var(--ink); background: var(--paper); }
.button-light:hover { color: var(--ink); background: var(--lime); }
.text-link { color: white; font-size: 12px; font-weight: 800; text-decoration: none; letter-spacing: .04em; }
.text-link span { display: inline-block; margin-left: 4px; color: var(--lime); font-size: 19px; vertical-align: -2px; }
.hero-decision { align-self: end; padding: 28px; background: var(--red); transform: rotate(-2deg); box-shadow: 14px 14px 0 var(--lime); }
.hero-decision strong { display: block; margin: 10px 0 16px; font-family: var(--display); font-size: clamp(2rem, 3.3vw, 3.6rem); line-height: .85; letter-spacing: -.075em; }
.hero-decision p { margin: 0; font-size: 14px; line-height: 1.38; }
.hero-corner { position: absolute; z-index: 2; width: 40px; height: 40px; border-color: var(--red); border-style: solid; }
.top-left { top: 28px; left: 28px; border-width: 2px 0 0 2px; }
.top-right { top: 28px; right: 28px; border-width: 2px 2px 0 0; }
.birthday-copy p { margin: 0 0 12px; }
.birthday-copy strong { color: var(--paper); }

.vision-section { padding: 124px 9vw 116px; background: #fff; }
.vision-header { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(230px, .55fr); gap: 68px; align-items: end; max-width: 1330px; margin: 0 auto 52px; }
.vision-header h2 { margin: 13px 0 0; }
.vision-header p { margin: 0 0 30px; color: var(--muted); font-size: 14px; }
.concept-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; max-width: 1330px; margin: 0 auto; }
.concept-card { min-width: 0; }
.concept-browser { overflow: hidden; border: 1px solid rgba(18,18,18,.22); border-radius: 7px; background: #161616; box-shadow: 10px 14px 0 #e8e1d7; }
.mock-browser-bar { height: 34px; display: flex; align-items: center; gap: 7px; padding: 0 11px; color: rgba(255,255,255,.62); background: #1d1d1d; font-size: 8px; font-weight: 700; letter-spacing: .045em; }
.mock-browser-bar span:last-child { margin-left: 4px; opacity: .55; }
.mock-dot { width: 7px; height: 7px; border-radius: 50%; background: rgba(255,255,255,.4); }
.mock-dot:nth-child(2) { background: var(--red); }.mock-dot:nth-child(3) { background: var(--lime); }
.mock-home-visual, .mock-gym-visual { position: relative; min-height: 350px; overflow: hidden; color: white; background: #161616; }
.mock-home-visual > img, .mock-gym-visual > img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.mock-home-visual::after, .mock-gym-visual::after { content: ""; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(0,0,0,.83) 0%, rgba(0,0,0,.55) 40%, rgba(0,0,0,.04) 100%); }
.mock-home-nav, .mock-home-copy, .mock-gym-copy, .mock-gym-proof { position: relative; z-index: 1; }
.mock-home-nav { display: flex; align-items: center; gap: 13px; padding: 14px 16px; font-size: 7px; font-weight: 850; letter-spacing: .09em; }
.mock-home-nav b { padding: 4px 5px; color: var(--ink); background: var(--paper); font-family: var(--display); font-size: 12px; letter-spacing: -.05em; }.mock-home-nav i { margin-left: auto; font-style: normal; }
.mock-home-copy { margin: 74px 0 0 20px; max-width: 255px; }
.mock-home-copy small, .mock-product-copy small, .mock-gym-copy small { display: block; margin-bottom: 12px; color: var(--lime); font-size: 7px; font-weight: 850; letter-spacing: .14em; }
.mock-home-copy strong, .mock-product-copy strong, .mock-gym-copy strong { display: block; font-family: var(--display); font-size: clamp(1.8rem, 3vw, 2.85rem); line-height: .88; letter-spacing: -.075em; }
.mock-home-copy a, .mock-product-copy a, .mock-gym-copy a { display: inline-block; margin-top: 19px; padding: 9px 10px; color: white; background: var(--red); font-size: 8px; font-weight: 850; letter-spacing: .07em; text-decoration: none; }
.mock-product-visual { display: grid; grid-template-columns: 1.05fr .95fr; min-height: 350px; color: var(--ink); background: #f4efe6; }
.mock-product-image { min-height: 350px; overflow: hidden; background: #262626; }.mock-product-image img { width: 100%; height: 100%; object-fit: cover; }
.mock-product-copy { display: flex; flex-direction: column; padding: 28px 20px 15px; }.mock-product-copy strong { font-size: clamp(1.5rem, 2.4vw, 2.3rem); }.mock-product-copy b { display: block; margin: 17px 0 8px; font-family: var(--display); font-size: 25px; line-height: 1; letter-spacing: -.06em; }.mock-product-copy p { margin: 0; color: #66615a; font-size: 10px; line-height: 1.35; }.mock-product-copy div { display: flex; gap: 5px; margin-top: 14px; }.mock-product-copy div span { padding: 5px 4px; border: 1px solid rgba(18,18,18,.22); font-size: 7px; font-weight: 800; }.mock-product-copy div span:nth-child(2) { color: white; background: var(--ink); }.mock-product-copy a { align-self: flex-start; margin-top: 15px; }.mock-product-copy em { margin-top: auto; color: var(--muted); font-size: 6px; font-style: normal; font-weight: 750; line-height: 1.3; letter-spacing: .055em; }
.mock-gym-copy { width: min(72%, 320px); padding: 71px 20px 30px; }.mock-gym-copy p { margin: 14px 0 0; color: rgba(255,255,255,.8); font-size: 11px; line-height: 1.35; }.mock-gym-proof { position: absolute; right: 15px; bottom: 15px; max-width: 145px; padding: 9px 10px; color: var(--ink); background: var(--lime); font-size: 7px; line-height: 1.2; }.mock-gym-proof span { display: block; margin-bottom: 4px; font-size: 6px; font-weight: 800; letter-spacing: .08em; }.mock-gym-proof b { font-family: var(--display); font-size: 11px; line-height: .95; letter-spacing: -.04em; }
.concept-caption { padding: 21px 4px 8px; }.concept-caption span { color: var(--red); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }.concept-caption h3 { margin: 9px 0 6px; font-family: var(--display); font-size: 25px; line-height: .98; letter-spacing: -.05em; text-transform: uppercase; }.concept-caption p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.35; }.concept-disclaimer { max-width: 1330px; margin: 32px auto 0; color: var(--muted); font-size: 11px; }
.concept-launch { display: grid; grid-template-columns: minmax(0, .9fr) minmax(310px, .8fr); max-width: 1330px; margin: 0 auto; overflow: hidden; color: white; background: var(--ink); box-shadow: 12px 16px 0 #e8e1d7; }.concept-launch > img { width: 100%; height: 100%; min-height: 470px; object-fit: cover; }.concept-launch-copy { display: flex; flex-direction: column; align-items: flex-start; justify-content: center; padding: clamp(32px, 5vw, 72px); }.concept-launch-copy .eyebrow { color: var(--lime); }.concept-launch-copy h3 { margin: 0 0 20px; font-family: var(--display); font-size: clamp(2.5rem, 4vw, 4.3rem); line-height: .86; letter-spacing: -.075em; text-transform: uppercase; }.concept-launch-copy h3 em { color: var(--red); font-style: normal; }.concept-launch-copy p { max-width: 485px; margin: 0 0 29px; color: rgba(255,255,255,.72); font-size: 14px; line-height: 1.55; }.concept-launch-copy .button span { margin-left: 2px; font-size: 16px; }.concept-launch-link { margin-top: 17px; color: var(--paper); font-size: 11px; font-weight: 850; letter-spacing: .03em; }.concept-launch-link:hover { color: var(--lime); }
.audit-bridge { padding: 104px 12vw; color: var(--paper); background: #1a1a1a; }.audit-bridge h2 { margin: 15px 0 0; }.audit-bridge h2 span { color: var(--lime); }

.signal-strip { display: grid; grid-template-columns: repeat(5, 1fr); border-bottom: 1px solid var(--line); background: var(--paper-deep); }
.signal-strip article { min-height: 144px; display: flex; flex-direction: column; justify-content: center; padding: 20px clamp(18px, 2.5vw, 42px); border-right: 1px solid var(--line); }
.signal-strip article:last-child { border-right: 0; }
.signal-strip strong { color: var(--ink); font-family: var(--display); font-size: clamp(2.2rem, 4vw, 4.2rem); line-height: .9; letter-spacing: -.08em; }
.signal-strip span { max-width: 140px; margin-top: 8px; color: var(--muted); font-size: 12px; font-weight: 700; line-height: 1.2; }
.signal-strip .alert strong { color: var(--red); }

.section { display: grid; grid-template-columns: minmax(140px, 18%) 1fr; gap: clamp(32px, 7vw, 115px); padding: 130px 10vw; }
.section-label { display: flex; align-items: flex-start; gap: 10px; color: var(--muted); font-size: 11px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.section-label span { color: var(--red); }
.section-label.light { color: rgba(255,255,255,.62); }
.section-main { max-width: 1120px; min-width: 0; }
h2 { max-width: 900px; margin-bottom: 30px; font-family: var(--display); font-size: clamp(2.5rem, 5vw, 5.65rem); line-height: .92; letter-spacing: -.07em; text-transform: uppercase; }
h2 span { color: var(--red); }
.underline-red { text-decoration: underline 8px var(--red); text-underline-offset: 7px; }
.lead { max-width: 850px; color: #403d39; font-size: clamp(1.05rem, 1.6vw, 1.28rem); line-height: 1.6; }
.two-column-notes { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; margin-top: 54px; }
.note { min-height: 215px; padding: 25px; border-top: 7px solid var(--ink); background: white; }
.note.positive { border-color: var(--lime); }
.note.danger { border-color: var(--red); }
.note-label { display: block; margin-bottom: 35px; color: var(--muted); font-size: 10px; font-weight: 850; letter-spacing: .12em; text-transform: uppercase; }
.note h3 { margin-bottom: 10px; font-family: var(--display); font-size: 24px; line-height: 1; letter-spacing: -.04em; text-transform: uppercase; }
.note p { margin-bottom: 0; color: #5d5954; font-size: 14px; }

.dark-section { color: var(--paper); background: #191919; }
.dark-section h2 span { color: var(--lime); }
.split-heading { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(220px, .55fr); gap: 48px; align-items: end; }
.split-heading p { margin: 0 0 36px; color: var(--muted); font-size: 14px; }
.dark-section .split-heading p { color: rgba(255,255,255,.55); }
.audit-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; margin-top: 40px; background: rgba(255,255,255,.13); }
.audit-card { min-height: 202px; padding: 22px; background: #232323; }
.card-status { display: block; margin-bottom: 26px; color: rgba(255,255,255,.58); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.audit-card strong { display: block; margin-bottom: 12px; color: var(--paper); font-family: var(--display); font-size: clamp(1.9rem, 3vw, 3.4rem); line-height: .9; letter-spacing: -.06em; }
.audit-card p { margin: 0; color: rgba(255,255,255,.63); font-size: 13px; line-height: 1.35; }
.audit-card.good { box-shadow: inset 0 4px 0 var(--lime); }
.audit-card.alert { box-shadow: inset 0 4px 0 var(--red); }
.audit-card.caution { box-shadow: inset 0 4px 0 #dfa733; }
.callout { margin: 30px 0 0; padding: 18px 22px; border-left: 3px solid var(--lime); color: rgba(255,255,255,.78); font-size: 14px; }
.callout strong { color: white; }
.red-border { color: #514a45; border-color: var(--red); background: rgba(215, 25, 63, .06); }
.red-border strong { color: var(--ink); }

.performance-section { background: #e9e4db; }
.scoreboard { display: grid; grid-template-columns: minmax(185px, .7fr) minmax(185px, .7fr) minmax(300px, 1.4fr); gap: 2px; background: var(--line); }
.score-card, .performance-list { background: var(--paper); }
.score-card { min-height: 260px; padding: 28px; }
.score-card > span { color: var(--muted); font-size: 11px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.score-card strong { display: inline-block; margin: 18px 0 8px; font-family: var(--display); font-size: clamp(4rem, 6vw, 6.5rem); line-height: .78; letter-spacing: -.1em; }
.score-card b { margin-left: 6px; color: var(--muted); font-size: 13px; }
.score-card p { margin: 11px 0 0; color: var(--muted); font-size: 12px; }
.score-bar { height: 8px; margin-top: 16px; background: var(--paper-deep); }
.score-bar i { display: block; height: 100%; background: var(--red); }
.score-desktop .score-bar i { background: var(--lime); }
.performance-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; margin: 0; background: var(--line); }
.performance-list div { padding: 25px; background: var(--paper); }
.performance-list dt { margin-bottom: 13px; color: var(--muted); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.performance-list dd { margin: 0 0 2px; font-family: var(--display); font-size: 31px; line-height: 1; letter-spacing: -.06em; }
.performance-list small { color: var(--muted); font-size: 11px; line-height: 1.2; }
.micro-note { margin: 20px 0 0; color: var(--muted); font-size: 12px; }

.journey-section { background: white; }
.journey { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr; gap: 10px; align-items: stretch; margin-top: 42px; }
.journey-step { min-height: 248px; padding: 22px; border: 1px solid var(--line); background: var(--paper); }
.step-number { display: block; margin-bottom: 37px; color: var(--red); font-size: 11px; font-weight: 850; letter-spacing: .1em; }
.journey-step h3 { margin-bottom: 7px; font-family: var(--display); font-size: 28px; line-height: 1; letter-spacing: -.05em; text-transform: uppercase; }
.journey-step p { min-height: 66px; margin-bottom: 14px; color: #625c56; font-size: 13px; line-height: 1.4; }
.journey-step.target { color: white; border-color: var(--ink); background: var(--ink); }
.journey-step.target p { color: rgba(255,255,255,.7); }
.journey-arrow { align-self: center; color: var(--red); font-size: 30px; font-weight: 300; }
.missing, .present { display: block; font-size: 11px; font-weight: 750; line-height: 1.35; }
.missing { color: var(--red); }
.present { color: var(--lime); }
.conversion-callout { display: grid; grid-template-columns: minmax(0, 1fr) minmax(220px, .72fr); gap: 36px; margin: 36px 0; padding: 26px; color: white; background: var(--red); }
.conversion-callout h3 { margin: 6px 0 0; font-family: var(--display); font-size: 27px; line-height: 1.02; letter-spacing: -.045em; text-transform: uppercase; }
.conversion-callout code { color: var(--lime); }
.conversion-callout p { margin: 0; font-size: 14px; line-height: 1.45; }
.conversion-mini-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.conversion-mini-grid article { padding: 16px 0; border-top: 1px solid var(--line); }
.conversion-mini-grid span { display: block; margin-bottom: 21px; color: var(--muted); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.conversion-mini-grid strong { display: block; margin-bottom: 7px; font-family: var(--display); font-size: 21px; line-height: 1; letter-spacing: -.045em; text-transform: uppercase; }
.conversion-mini-grid p { margin: 0; color: var(--muted); font-size: 13px; }

.proof-section { background: #eae5dc; }
.proof-layout { display: grid; grid-template-columns: 1.1fr .9fr; gap: 58px; align-items: end; }
.proof-stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); }
.proof-stats article { min-height: 160px; padding: 18px; background: var(--paper); }
.proof-stats strong { display: block; margin-bottom: 13px; font-family: var(--display); font-size: 38px; line-height: .85; letter-spacing: -.07em; }
.proof-stats span { display: block; font-size: 12px; font-weight: 750; line-height: 1.25; }
.proof-stats small { display: block; margin-top: 8px; color: var(--muted); font-size: 10px; line-height: 1.2; }
.proof-table-wrap { overflow-x: auto; margin-top: 46px; }
.proof-table { width: 100%; min-width: 650px; border-collapse: collapse; background: var(--paper); }
.proof-table th, .proof-table td { padding: 18px; text-align: left; vertical-align: top; border: 1px solid var(--line); }
.proof-table th { color: var(--muted); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.proof-table td { font-size: 13px; line-height: 1.45; }

.search-section { background: white; }
.intent-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.intent-grid article { position: relative; min-height: 230px; padding: 66px 22px 22px; color: white; background: var(--ink); }
.intent-grid article:nth-child(2) { background: var(--red); }
.intent-grid article:nth-child(3) { color: var(--ink); background: var(--lime); }
.intent-grid article:nth-child(4) { color: var(--ink); background: var(--paper-deep); }
.intent-index { position: absolute; top: 17px; left: 20px; color: inherit; font-family: var(--display); font-size: 23px; line-height: 1; opacity: .78; }
.intent-grid h3 { margin-bottom: 10px; font-family: var(--display); font-size: 23px; line-height: 1; letter-spacing: -.04em; text-transform: uppercase; }
.intent-grid p { margin-bottom: 13px; font-size: 13px; line-height: 1.42; }
.intent-grid small { display: block; font-size: 11px; line-height: 1.35; opacity: .72; }
.competitor-strip { display: grid; grid-template-columns: 150px 1fr; gap: 22px; align-items: start; margin-top: 45px; padding: 26px; border: 1px solid var(--line); }
.competitor-strip p { margin: 0; color: #504b45; font-size: 14px; }
.competitor-strip div { grid-column: 2; display: flex; flex-wrap: wrap; gap: 18px; }
.competitor-strip a { color: var(--red-dark); font-size: 12px; font-weight: 850; }

.roadmap-section { background: #f4f0e9; }
.roadmap { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.roadmap article { min-height: 345px; display: flex; flex-direction: column; padding: 25px; border-top: 8px solid var(--ink); background: white; }
.roadmap article:first-child { border-color: var(--red); }
.roadmap article:nth-child(2) { border-color: #dba11e; }
.roadmap article:nth-child(3) { border-color: var(--lime); }
.roadmap-phase { margin-bottom: 45px; color: var(--muted); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.roadmap h3 { margin-bottom: 13px; font-family: var(--display); font-size: 28px; line-height: .96; letter-spacing: -.05em; text-transform: uppercase; }
.roadmap p { margin-bottom: 20px; color: #5d5851; font-size: 13px; line-height: 1.48; }
.impact { align-self: flex-start; margin-top: auto; padding: 5px 8px; font-size: 10px; font-weight: 850; letter-spacing: .06em; text-transform: uppercase; }
.impact.high { color: white; background: var(--red); }
.impact.medium { background: var(--lime); }
.priorities { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; margin-top: 38px; background: var(--line); }
.priorities div { display: flex; gap: 13px; min-height: 116px; padding: 18px; background: var(--paper); }
.priorities span { color: var(--red); font-family: var(--display); font-size: 27px; line-height: .9; letter-spacing: -.06em; }
.priorities p { margin: 0; color: #59544e; font-size: 13px; line-height: 1.4; }
.priorities strong { color: var(--ink); }

.decision-section { position: relative; overflow: hidden; color: white; background: var(--red); }
.decision-section::after { content: "01"; position: absolute; right: -24px; bottom: -95px; color: rgba(0,0,0,.11); font-family: var(--display); font-size: 520px; line-height: 1; letter-spacing: -.15em; pointer-events: none; }
.decision-inner { position: relative; z-index: 1; max-width: 1050px; padding: 140px 12vw; }
.decision-section h2 { margin: 16px 0 27px; color: white; }
.decision-section h2 span { color: var(--lime); }
.decision-section > p, .decision-inner > p { max-width: 820px; color: rgba(255,255,255,.87); font-size: clamp(1.05rem, 1.6vw, 1.25rem); }
.decision-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 16px; margin: 43px 0 31px; }
.decision-grid article { min-height: 160px; padding: 22px; border: 1px solid rgba(255,255,255,.4); }
.decision-grid span { display: block; margin-bottom: 20px; color: var(--lime); font-size: 10px; font-weight: 850; letter-spacing: .1em; text-transform: uppercase; }
.decision-grid strong { display: block; font-family: var(--display); font-size: 22px; line-height: 1.02; letter-spacing: -.045em; text-transform: uppercase; }

.kickoff-section { background: white; }
.kickoff-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); }
.kickoff-grid article { min-height: 224px; padding: 21px; background: var(--paper); }
.kickoff-grid span { display: block; margin-bottom: 46px; color: var(--red); font-family: var(--display); font-size: 24px; line-height: 1; letter-spacing: -.06em; }
.kickoff-grid h3 { margin-bottom: 9px; font-family: var(--display); font-size: 22px; line-height: 1; letter-spacing: -.04em; text-transform: uppercase; }
.kickoff-grid p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.4; }
.closing-line { max-width: 780px; margin: 35px 0 0; font-family: var(--display); font-size: clamp(1.7rem, 3vw, 2.9rem); line-height: .96; letter-spacing: -.06em; text-transform: uppercase; }

.sources-section { color: rgba(255,255,255,.75); background: var(--ink); }
.sources-inner { max-width: 980px; padding: 85px 12vw; }
.sources-section h2 { margin: 13px 0 21px; color: white; font-size: clamp(2.2rem, 4vw, 4rem); }
.sources-section p { max-width: 760px; font-size: 14px; }
.sources-section ol { max-width: 860px; padding-left: 20px; font-size: 13px; line-height: 1.6; }
.sources-section li { margin-bottom: 7px; }
.sources-section a { color: var(--lime); }
.site-footer { display: flex; justify-content: space-between; gap: 20px; padding: 20px 4.5vw; color: rgba(255,255,255,.6); background: #0d0d0d; font-size: 10px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }

@media (max-width: 1040px) {
  .hero { padding-left: 8vw; }
  .section { padding: 104px 7vw; }
  .vision-section { padding: 100px 7vw; }
  .concept-grid { grid-template-columns: 1fr; max-width: 720px; }
  .concept-launch { grid-template-columns: 1fr; max-width: 720px; }
  .audit-grid { grid-template-columns: repeat(2, 1fr); }
  .journey { grid-template-columns: repeat(4, 1fr); }
  .journey-arrow { display: none; }
  .intent-grid { grid-template-columns: repeat(2, 1fr); }
  .kickoff-grid { grid-template-columns: repeat(2, 1fr); }
  .signal-strip { grid-template-columns: repeat(5, minmax(120px, 1fr)); overflow-x: auto; }
  .signal-strip article { min-width: 145px; }
}

@media (max-width: 760px) {
  .site-header { min-height: 62px; padding: 9px 18px; gap: 13px; }
  .report-mark { min-width: 0; margin-right: auto; }
  .mark-box { width: 36px; height: 36px; font-size: 13px; }
  .mark-copy { display: none; }
  .print-button { display: none; }
  .menu-toggle { display: block; padding: 8px 0; }
  .menu-toggle span { color: var(--red); font-size: 18px; vertical-align: -1px; }
  .main-nav { position: absolute; top: 100%; left: 0; right: 0; display: none; flex-direction: column; align-items: stretch; gap: 0; padding: 8px 18px 16px; border-bottom: 1px solid var(--line); background: var(--paper); }
  .main-nav.open { display: flex; }
  .main-nav a { padding: 12px 0; border-bottom: 1px solid var(--line); }
  .hero { min-height: auto; display: block; padding: 38px 24px 58px; }
  .hero-meta { display: flex; flex-direction: column; align-items: flex-start; font-size: 9px; }
  .hero-kicker { margin-top: 56px; }
  h1 { font-size: clamp(3.2rem, 14vw, 5.5rem); }
  .hero-summary { font-size: 1rem; }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: 14px; }
  .hero-decision { margin: 56px 12px 8px 0; padding: 23px; box-shadow: 8px 8px 0 var(--lime); }
  .hero-decision strong { font-size: 2.35rem; }
  .top-left { top: 15px; left: 15px; }.top-right { top: 15px; right: 15px; }
  .vision-section { padding: 78px 24px; }
  .vision-header { display: block; margin-bottom: 35px; }.vision-header p { margin: 0; }
  .concept-grid { gap: 34px; }.mock-home-visual, .mock-gym-visual { min-height: 324px; }.mock-product-visual { min-height: 324px; }.mock-product-image { min-height: 324px; }.mock-product-copy { padding: 23px 16px 14px; }.mock-product-copy strong { font-size: 1.65rem; }.mock-product-copy b { font-size: 22px; }.mock-product-copy em { font-size: 5px; }.concept-caption { padding-top: 16px; }.concept-disclaimer { margin-top: 24px; }.concept-launch > img { min-height: 300px; }.concept-launch-copy { padding: 33px 24px; }.concept-launch-copy h3 { font-size: clamp(2.45rem, 12vw, 4rem); }.concept-launch-copy p { font-size: 13px; }
  .audit-bridge { padding: 76px 24px; }.audit-bridge h2 { font-size: clamp(2.6rem, 13vw, 4.6rem); }
  .section { display: block; padding: 80px 24px; }
  .section-label { margin-bottom: 35px; }
  h2 { font-size: clamp(2.6rem, 13vw, 4.6rem); }
  .two-column-notes, .split-heading, .proof-layout, .conversion-callout, .decision-grid { grid-template-columns: 1fr; }
  .split-heading { gap: 0; }.split-heading p { margin-bottom: 23px; }
  .signal-strip { grid-template-columns: repeat(5, 156px); }
  .signal-strip article { min-height: 112px; padding: 16px; }
  .signal-strip strong { font-size: 3rem; }
  .audit-grid { grid-template-columns: 1fr; }
  .audit-card { min-height: 156px; }
  .scoreboard { grid-template-columns: 1fr 1fr; }
  .performance-list { grid-column: 1 / -1; }
  .score-card { min-height: 226px; padding: 20px; }
  .score-card strong { font-size: 4.5rem; }
  .journey { grid-template-columns: 1fr 1fr; gap: 8px; }
  .journey-step { min-height: 230px; padding: 16px; }.step-number { margin-bottom: 27px; }
  .journey-step p { min-height: 72px; }
  .conversion-mini-grid, .roadmap, .priorities { grid-template-columns: 1fr; }
  .proof-stats { grid-template-columns: 1fr 1fr 1fr; }
  .proof-stats article { min-height: 138px; padding: 14px; }.proof-stats strong { font-size: 31px; }
  .intent-grid { grid-template-columns: 1fr; }
  .intent-grid article { min-height: 190px; }
  .competitor-strip { grid-template-columns: 1fr; }.competitor-strip div { grid-column: 1; flex-direction: column; gap: 9px; }
  .roadmap article { min-height: 270px; }.roadmap-phase { margin-bottom: 28px; }
  .decision-inner, .sources-inner { padding: 82px 24px; }
  .decision-section h2 { font-size: clamp(2.55rem, 12vw, 4.5rem); }
  .kickoff-grid { grid-template-columns: 1fr; }.kickoff-grid article { min-height: 186px; }.kickoff-grid span { margin-bottom: 28px; }
  .site-footer { display: block; padding: 18px 24px; }.site-footer span { display: block; margin-bottom: 4px; }
}

@media print {
  .site-header, .reading-line, .hero-actions, .menu-toggle { display: none !important; }
  body { background: white; }
  .hero, .dark-section, .decision-section, .sources-section { print-color-adjust: exact; -webkit-print-color-adjust: exact; }
  .section { padding: 48px 7vw; break-inside: avoid; }
  .hero { min-height: 540px; padding: 54px 8vw; }
  .signal-strip { break-inside: avoid; }
  .site-footer { print-color-adjust: exact; -webkit-print-color-adjust: exact; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: .01ms !important; animation-duration: .01ms !important; }
}